In this episode, we’re diving into a journey that crosses continents, cultures, and industries with our guest, Eliana Daboul, a marketing maven whose career has spanned from the glossy avenues of advertising in the Middle East and New York to the cutting-edge forefront of B2B tech startups.
Have you ever wondered what it takes to transition from the world of luxury hotel brands and Italian foods to pioneering digital identity solutions in the tech space? Or how lessons from crafting compelling ad campaigns can transform the way we approach B2B marketing in the SaaS industry? Eliana opens up about the skills and insights she gained from her advertising days and how they’ve become invaluable assets in her tech ventures.
But this episode isn’t just about transitions; it’s a deep dive into the art and science of understanding human psychology to influence and engage. Eliana shares her perspective on why being a marketer is akin to being a bit of a psychologist, especially when navigating the complex web of B2B relationships and sales cycles.
