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The Conversion Alchemy Journal
Field notes on research, positioning, messaging, conversion copy, and how AI fits into all of it.
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Popular articles.
The three pieces the legacy blog currently highlights first — now brought into the new archive.
- Featured 1 Research reports
Research report: The state of synthetic research in 2025
Executive Summary Synthetic research, a transformative methodology powered by generative artificial intelligence (AI), is rapidly moving from a niche technological concept to a strategic imperative for businesses. By generating artificial d
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How to take an idea and find the perfect words to define it
How to take an idea and find the perfect words to define it I’ve just wrapped up one of the biggest projects I’ve ever worked on. And I’m so effin proud of it. For the past 3 months I’ve been working with Moz to help them reposition their 2
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Learn what’s not working and how to improve conversions on your website, in minutes and without any research
The Alchemical Transformation Process™️ Have you ever wondered why your website is not converting visitors into customers? Maybe you’ve just launched a new design in the hopes of it bringing in the moolah, but you’re still getting crickets.
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Latest essays
Fresh from the Conversion Alchemy universe
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Your AI workflow is only as good as its signal
Your AI workflow is only as good as its signal Henry Ford was almost impossibly good at production. With his moving assembly line, he
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borrow the category. name the difference.
Borrow the category. Name the difference. Yesterday, in a B2B community I’m part of, someone asked a question I think more founders a
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Correction: borrow the category. name the difference.
Borrow the category. Name the difference. Yesterday, in a B2B community I’m part of, someone asked a question I think more founders a
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Zero-click did not kill the website
Zero-click did not kill the website I’m seeing this question pop up in B2B communities often lately. Is the website useless now with
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Your buyer should not have to connect the dots
Your buyer should not have to connect the dots A homepage can use real voice of customer and still be wrong. I was reminded of this o
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Can you describe your email in one sentence?
Can you describe your email in one sentence? If you cannot describe an email in one sentence, the person reading it will not know wha
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