TMMF #011 · April 17, 2024

The Blue-Collar SaaS Marketing Maestro on Hiring Customers

The Blue-Collar SaaS Marketing Maestro on Hiring Customers, Thinking Like Your Personas, Breaking Linear Thinking, and Hacking Underserved Industries.

Guest: Matt Aiello Messaging Show notes

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Why listen

The signal, minus the noise.

“If you don’t care about them on a deep level … they can smell that a mile away.”

In this episode of the podcast, we have the pleasure of sitting down with Matt Aiello, the VP of Marketing at ServiceCore, a SaaS company revolutionizing the portable sanitation and dumpster rental industries. With over 23 years of experience in marketing, Matt brings a wealth of knowledge and a unique perspective on how to effectively reach and engage with blue-collar customers.

Throughout the conversation, Matt shares his insights on the importance of deeply understanding your target audience, going beyond surface-level interactions to uncover their true needs, desires, and pain points. He emphasizes the power of empathy and authenticity in building lasting relationships with customers, particularly in industries where trust and personal connection are critical.

Steal these ideas

At 01:21, Chris and Matt dig into deep dive with matt: marketing in blue-collar industries — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 04:16, Chris and Matt dig into matt’s marketing philosophy: from curiosity to strategy — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 07:42, Chris and Matt dig into service corps: revolutionizing portable sanitation with saas — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 11:25, Chris and Matt dig into building a marketing foundation at service corps — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 13:50, Chris and Matt dig into customer-centric marketing: inside out approach — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation

Key topics covered

A skimmable map of the conversation.

Start with the idea you need, then jump into the full episode when something catches.

Deep Dive with Matt: Marketing in Blue-Collar Industries

At 01:21, Chris and Matt dig into deep dive with matt: marketing in blue-collar industries — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Matt’s Marketing Philosophy: From Curiosity to Strategy

At 04:16, Chris and Matt dig into matt’s marketing philosophy: from curiosity to strategy — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Service Corps: Revolutionizing Portable Sanitation with SaaS

At 07:42, Chris and Matt dig into service corps: revolutionizing portable sanitation with saas — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Building a Marketing Foundation at Service Corps

At 11:25, Chris and Matt dig into building a marketing foundation at service corps — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Customer-Centric Marketing: Inside Out Approach

At 13:50, Chris and Matt dig into customer-centric marketing: inside out approach — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Creative Strategies for Overcoming Software Skepticism

At 19:29, Chris and Matt dig into creative strategies for overcoming software skepticism — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Harnessing Facebook Groups for Industry Insights

At 22:08, Chris and Matt dig into harnessing facebook groups for industry insights — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Exploring Non-Linear Marketing Strategies

At 22:24, Chris and Matt dig into exploring non-linear marketing strategies — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Show notes

Jump to the right moment.

Use the timestamps as shortcuts: scan the arc, skip the obvious bit, replay the useful bit.