TMMF #020 · July 10, 2024

The UX Writing Mentor

Building a Community, Balancing Sales and UX, and Embracing AI.

Guest: Yuval Keshtcher Messaging Show notes

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Why listen

The signal, minus the noise.

“We want people to pay us only if they feel comfortable to pay us. That’s how we do business.”

In this episode, we dive into the world of UX writing with Yuval Keshtcher, founder and CEO of UX Writing Hub. With a diverse background spanning graphic design, sales, and UX, Yuval shares his unique journey and insights into the rapidly evolving field of UX writing and content design.

We explore Yuval’s transition from graphic design to UX writing, discussing how his sales background informs his approach to UX and the importance of delivering value before making a sale. Yuval shares his perspectives on the critical role of UX writing in reducing churn, increasing retention, and ultimately driving revenue for businesses.

Steal these ideas

At 01:50, Chris and Yuval dig into yuval’s journey: from graphic design to ux writing — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 06:46, Chris and Yuval dig into lessons from sales applied to ux writing — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 14:52, Chris and Yuval dig into ux writing hub: solving problems through training and agency work — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 20:16, Chris and Yuval dig into linking ux writing to revenue and conversions — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation
At 28:58, Chris and Yuval dig into balancing persuasion and usability in ux writing — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation

Key topics covered

A skimmable map of the conversation.

Start with the idea you need, then jump into the full episode when something catches.

Yuval’s Journey: From Graphic Design to UX Writing

At 01:50, Chris and Yuval dig into yuval’s journey: from graphic design to ux writing — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Lessons from Sales Applied to UX Writing

At 06:46, Chris and Yuval dig into lessons from sales applied to ux writing — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

UX Writing Hub: Solving Problems Through Training and Agency Work

At 14:52, Chris and Yuval dig into ux writing hub: solving problems through training and agency work — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Linking UX Writing to Revenue and Conversions

At 20:16, Chris and Yuval dig into linking ux writing to revenue and conversions — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Balancing Persuasion and Usability in UX Writing

At 28:58, Chris and Yuval dig into balancing persuasion and usability in ux writing — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Creating Consistent Copy Across Touchpoints

At 31:57, Chris and Yuval dig into creating consistent copy across touchpoints — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Leveraging AI for UX Writing Style Guides

At 34:59, Chris and Yuval dig into leveraging ai for ux writing style guides — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

The Future of UX Writing with AI and Emerging Technologies

At 41:59, Chris and Yuval dig into the future of ux writing with ai and emerging technologies — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.

Show notes

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Use the timestamps as shortcuts: scan the arc, skip the obvious bit, replay the useful bit.