Carolyn’s journey from classical musician to copywriter
At 02:12, Chris and Carolyn dig into carolyn’s journey from classical musician to copywriter — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Lessons learned from Copyhackers and balancing data with intuition
At 05:55, Chris and Carolyn dig into lessons learned from copyhackers and balancing data with intuition — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Boxcar Agency’s focus and value proposition
At 09:04, Chris and Carolyn dig into boxcar agency’s focus and value proposition — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Creating hybrid one-reader messaging for multiple audiences
At 11:55, Chris and Carolyn dig into creating hybrid one-reader messaging for multiple audiences — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
The importance of Jobs to Be Done research in copywriting
At 19:24, Chris and Carolyn dig into the importance of jobs to be done research in copywriting — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Effective interview techniques for customer research
At 24:42, Chris and Carolyn dig into effective interview techniques for customer research — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Testing methodologies for B2B messaging
At 30:34, Chris and Carolyn dig into testing methodologies for b2b messaging — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Buyer modalities and decision-maker styles in copywriting
At 36:49, Chris and Carolyn dig into buyer modalities and decision-maker styles in copywriting — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
