Ryan’s background and experience with customer interviews
At 02:16, Chris and Ryan dig into ryan’s background and experience with customer interviews — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Understanding buyer processes vs demographics
At 05:00, Chris and Ryan dig into understanding buyer processes vs demographics — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
The importance of relevance and credibility in B2B messaging
At 09:42, Chris and Ryan dig into the importance of relevance and credibility in b2b messaging — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Ryan’s approach to “customer investigations”
At 15:06, Chris and Ryan dig into ryan’s approach to “customer investigations” — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Strategies for jogging interviewees’ memories
At 20:25, Chris and Ryan dig into strategies for jogging interviewees’ memories — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Selecting the right customers to interview
At 26:41, Chris and Ryan dig into selecting the right customers to interview — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Crafting effective interview questions
At 29:51, Chris and Ryan dig into crafting effective interview questions — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
Countering biases and becoming a better interviewer
At 34:00, Chris and Ryan dig into countering biases and becoming a better interviewer — a useful jump-in point if you want the practical part of this episode without scanning the whole conversation.
