“Being in sales helped me go get our first customers very quickly because I was not shy to jump on the phones or send emails to prospect like day zero, even before we had our platform live.”
In this episode, we dive deep into the world of corporate gifting and direct mail with Kris Rudeegraap, Co-CEO of Sendoso. With a decade of sales experience before founding Sendoso eight years ago, Kris shares his journey of creating a category-defining platform that helps companies break through the noise and build better relationships with prospects and customers.
We explore the evolution of Sendoso’s messaging strategy, from its initial focus on sales teams to discovering that marketing leaders were the true decision-makers. Kris reveals how they transitioned from feature-focused messaging to outcome-driven communication, and how they’ve refined their category positioning from “engagement delivery platform” to the more straightforward “direct mail and gifting platform.”
