“We all wanna get to Everest. Everest is like the fully actualized media plan where we have millions of dollars towards search offline, everything in between, right? And we hold space that we’re not gonna get here today.”
In this episode, we dive into the undervalued world of offline advertising with Brandon Lutz, a B2B offline media expert who has worked with several well-known technology brands including Indeed, Miro, and Amazon. With his unique perspective on reaching audiences beyond digital channels, Brandon shares insights on how offline media can help B2B SaaS companies break through the digital clutter.
We explore why offline media remains largely untapped in the B2B SaaS world and how it can complement digital strategies to create a more comprehensive marketing approach. Brandon discusses the process of adapting product marketing messaging for offline channels like audio, out-of-home, and television, and shares his framework for testing and measuring offline campaign effectiveness.
